Data Management - Effective data management helps an organization to increase revenue, reduce cost, mitigate risks, achieve regulatory compliance and improve inter-operability. In fact, there is a direct relationship between the accuracy of data which is achieved through effective data management and correctness of decisions. So, a business that manage its data well and makes best use of it at the right time will be able to make better decisions and hence gain competitive advantage. In other words, the success of any business highly depends on how the business collects, stores, analyzes, processes and manages its data, because efficient use of data leads to knowledge and information which in turn results in valuable business insights.

Analytics - It is a very broad term that refers to the process of transforming data into insight and hence enabling better decision making. Data is important to any business; but analytics is more important in today’s world of data explosion. Analytics, as the name indicates, helps us analyze large amounts of dynamic data from various sources to gain insights that were hidden. Better insights result in efficient decision making which of course leads to reduced cost, increased profitability and crucial performance improvements.